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Increasing brand equity
Know your true brand value
Understand how your brand directly supports your sales and boosts your business value.
Brand equity through evolution
Discover the right evolutionary path for your brand, honing the key brand drivers that matter - ahead of the trends and the competition.
Brand equity: beyond just sentiment
Go beyond basic tracking with a comprehensive eco-system of measurable metrics ensuring you know every aspect of your brand's health.
The commercial challenges we can help you address
Case study
Global brand health monitor
The wealth management (WM) arm of a major global banking group needed to understand its brand position among HNWIs across key markets.
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Brand measurement
Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.
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Brand stretch for global pain brands
Brand led new product development for equity and cross category growth.
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Brand health measurement
Our client is a national leader in the fight against cancer, supported by over 1.5 million volunteers. They have invested over $5 billion in research since 1946, leading to major advancements in treatment and prevention. It provides vital patient support, including transportation, free lodging, and a 24/7 helpline. Our client educates millions on cancer prevention and early detection through public health campaigns and collaborates globally to address disparities and promote cancer awareness.
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Powering Growth with BrandVueidentifying key drivers of success
Our client is a premium Bistro-style restaurant chain. Using BrandVue data, they wanted to identify the key drivers of demand for their brand versus competitors and highlight opportunity areas for future growth.
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