Whether you have secured last-minute funding or have resources to spare, prepare to close off the year with a smart investment in valuable research. Make better decision-making a cornerstone of your business’ New Year’s resolutions.
In the dynamic world of market research, staying competitive requires innovation and self-evaluation. One of the crucial ways to maintain this edge is to skillfully allocate your budget. As we come to the end of the year, you may have secured last-minute funding or may have leftover resources – giving you the golden opportunity to strategically invest in valuable research.
To help you avoid making hasty decisions and investing in ineffective research, we’ve listed our top 3 recommendations for research products that will make your ‘budget flush’ worth every penny and deliver value throughout 2024.
1 | Technology
Ad-hoc and bespoke projects are perfect for research requirements that need a tailored and consultative approach, but when looking at the bigger picture and ensuring ongoing value, there’s nothing better than an always-on intelligence platform that can not only answer questions now, but also over the next 12 months. Giving you the bigger picture trends and insights that will help inform your future decisions.
Using cutting edge technology, researchers can have a whole spectrum of consumer and market insights at their fingertips.
Let’s look at Savanta’s BrandVue product for example (our brand tracking product that captures data across critical marketing and company performance).…
• It measures 50+ metrics ranging from brand performance to marketing performance
• Has sector specific platforms, analysing 120+ brands relevant to you
• Provides granular audience crossbreaks
• Tracks how you and your competitors acquire and retain customers
And that’s just the tip of the iceberg…
Interested in specific metrics or audiences?
We offer BrandVue ‘data-cuts’, where our experts provide you with a package of trends, data, and insights tailored to your specific research requirements. Our popular data-cuts can be purchased as bundles, with the ability to use them throughout the year, as and when the research need arises.
Are you ready to put intelligent and ongoing insights at your fingertips? We offer flexible subscription models, so there’s something for everyone – contact us to find out more or book a demo today.
2 | Accessing niche audiences
Speaking to niche audiences can be difficult, expensive, and uncommon. So, we’ve created a cost-efficient way to speak to young audiences (teens and twenties), the wealthy, and businesses, whilst producing robust and high-quality data.
Audience: Youth
Similar to BrandVue, we have a Youth Tracker that’s designed to keep you engaged with the next generation of consumers! Along with access to up-to-date and historic data across multiple sectors, we ensure that you keep on top of relevant youth trends even if you and your team don’t have the time to use our platforms.
This is how we do it:
• Invitations to our exclusive youth culture webinars every 2 months
• Trends and spotlight reports emailed to you every 2 weeks
• Data deep dive sessions with your assigned Account Manager
Our UK Business Tracker is a streamlined monthly tracker, monitoring the recovery, resilience, and adaptation of UK businesses in the rapidly changing socio-economic landscape.
If you’re interested in learning more about business sentiment and would like to add your questions to our tracker, we offer a tiered approach designed to fit your needs and budget.
Can’t justify a full project on this audience? Opt for our unique omnibus that reaches out to millionaires across the UK, USA and China.
• Pay only for the questions you ask
• Receive intelligent question consultancy from leading researchers
• Get timely data delivered to a schedule, every quarter
For more information on the omnibuses, click here.
Due to popular demand, we are now offering Omni-Bank, a credit system allowing you to purchase credits for use across various omnibuses and trackers throughout the year, so no pressure to use right away!
If you’re interested in purchasing credits for 2024, please contact us.
Effectively allocating budgets can be stressful, therefore it’s crucial not to make rushed decisions that lead to unprofitable outcomes. Hopefully the above has highlighted a couple of options for a strategic investment in the next couple of months – which will ultimately enhance your brand and yield long term benefits.
We appreciate budgets are varied as we approach the end of the year, if you’re unsure what you can get with what you have, speak to us and we’ll do our best to drive as much value as possible for both your immediate needs and those of 2024, to deliver the greatest ROI on your spend.
