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General Public UK Omnibus

Our weekly online omnibus survey of more than 2,000 UK adults enables you to understand the perceptions, attitudes and behaviours of the UK population.

Our approach

Our experienced sector-specialist researchers will provide you with fast-turnaround insights from the UK general public.

Whether you want to track attitudes and behaviours over time, or need to ask a range of questions to enable quick decision making, we can help you uncover the key insights.


Our consultants will help you design questions that will give you the insights you need to inform your decision making and strategic development.


Each wave reaches a sample of more than 2,000 UK adults, aged 16+ or 18+, representative by gender, age, region and socio-economic status.


Data tables show the results to each question, cut by key sub-groups. As well as gender, age, region and socio-economic status, we can provide data for education level, occupation, working status, home ownership, marital status, ages of children, income and ethnicity. We can also provide data split by past vote and voting intention.

Headline reporting:

Our consultants will produce a short written summary of the headline insights, providing you clarity on interpretation of the findings and how to use them in your own communications.

Public release:

If you are releasing data into the public domain, we will check your press release(s) for accuracy of figures and written interpretation, ensuring your release stands up to scrutiny.

Research benefits

Track public perceptions:

Our omnibus is ideal for tracking awareness, perceptions and behaviours of the general public. The representative sample of each survey means trends can be meaningfully identified.

Message testing and campaign evaluation:

Use the online omnibus to test messaging with the public to support your campaign development, and latterly to assess the success of campaigns.

Generate PR and media coverage:

The omnibus is a cost-effective solution for producing headline-grabbing insights. Our sample size is ideal for media pick-up.

Crisis management:

The quick-turnaround nature of the omnibus means it can be used to respond to unexpected events or crisis situations, gathering insights to help you manage communications and next steps.

Research methods

London omnibus

London omnibus

International omnibus

International omnibus

Case studies

PumaCelebrity brand ambassadors

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University of ManchesterInforming open day strategy

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434