Technology & Telecoms Research

Graeme Cade, SVP

Technology is frequently hailed as the innovative driver of positive societal and business change; but just as frequently it is criticised as the root of many of today’s problems.

The convenience of automation versus the loss of jobs; the benefits of increasing personalisation versus invasions of privacy. Given the rapid pace of change, this dichotomy should perhaps come as no surprise. We’ve witnessed countless tech services, apps and brands go from niche to mainstream in just a few short years. But whilst the sector is full of boundless opportunities, it is also littered with an ever-growing list of ‘flops’ - brands that have fallen by the wayside. In this cutthroat industry, remaining relevant means never standing still, designing solutions that resonate with your intended audience and constantly building on momentum.

Points of View


i, Waiter

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How the business landscape is adopting IoT

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Is social media analysis the new astronomy?

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How we help clients

Develop compelling thought leadership for PR

Marketing effectiveness

Discover compelling insights for thought leadership, using research to uncover unique points of view about the most relevant topics in your sector. Work closely with our integrated research, design and delivery teams to create professionally designed reports, films or animations that capture attention.

Build and maintain a strong brand

Brand positioning

Identify your optimal brand positioning and architecture through a comprehensive assessment of the market and your existing brand equity. Track your brand performance over time to monitor shifting brand perceptions and course-correct your strategy.

Become more customer-centric

Customer strategies

Get close to your target audience using a combination of qualitative exploration and robust market analysis to bring customer profiles to life for your teams. Work with us to design and embed a bespoke audience segmentation, helping teams within your business to align decision making around the needs of your core target audiences.

Launch successful propositions

Proposition and innovation testing

Identify, explore and optimise new product and service development opportunities. Whether it’s an early stage idea or a pre-launch concept, we design studies that integrate multiple sources of insight to help you build winning propositions.

There is direct evidence that the campaign created several million pounds in incremental revenue – and internally the feedback from our Senior Leadership Team and sales organisation has been overwhelmingly positive.”
Brand Marketing Lead, Vodafone


Introducing BrandVue: Your daily source for insight

Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.

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Get in Touch

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If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or 646-856-9750 (US)