Technology & Telecoms Research

Author:
Graeme Cade, SVP

Technology is frequently hailed as the innovative driver of positive societal and business change; but just as frequently it is criticised as the root of many of today’s problems.

The convenience of automation versus the loss of jobs; the benefits of increasing personalisation versus invasions of privacy. Given the rapid pace of change, this dichotomy should perhaps come as no surprise. We’ve witnessed countless tech services, apps and brands go from niche to mainstream in just a few short years. But whilst the sector is full of boundless opportunities, it is also littered with an ever-growing list of ‘flops’ - brands that have fallen by the wayside. In this cutthroat industry, remaining relevant means never standing still, designing solutions that resonate with your intended audience and constantly building on momentum.


Points of View

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i, Waiter

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How the business landscape is adopting IoT

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Is social media analysis the new astronomy?

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Introducing BrandVue: Your daily source for insight

Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.

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