Savanta ComRes Political Tracker

Chris Hopkins, Associate Director

The latest Savanta ComRes tracker, including regular political polls and voting intention

The last ten years have proven an unprecedently turbulent time in UK politics. We’ve had four General Elections, of which two resulted in hung parliaments, as well as two nationwide referendums, and countless more regional elections as devolution and the decentralisation of power away from Westminster and into the hands of voters has continued to yield unexpected results.

Understanding public opinion, and not just around election time, is proving increasingly important for policy makers, influencers, media commentators and business leaders alike, and as we enter a period in UK politics we’ve not seen in recent memory, that of a government with a healthy majority, public attitudes are no less significant.

At Savanta ComRes our in-house political research specialists are well equipped to help our clients understand public opinion within a constantly evolving political context, and our Savanta ComRes Political Tracker provides strategic insight into the dynamic political landscape in the UK.

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The Conservative's have a 2pt lead over Labour in our latest Westminster Poll

The Conservatives have a 2pt lead over Labour with 39% of the vote share. Labour are on 37% of the vote share.

The Liberal Democrats are on 7%, with the SNP and Green on 5% and 3% respectively.

Favourability ratings

The PM’s personal rating rises 4 pts in November but he’s still on -5% NET favourability. Sir Keir Starmer’s favourability remains on -1%.

Dominic Raab and Matt Hancock both see rises in their favourability in November and are on -6% and -10% respectively.

Chancellor Rishi Sunak’s personal ratings remain the strongest at +21%, but this is a 9pt drop since our September tracker.

Leaders and their policies

When the public are asked whether they like the leaders and their policies of the two main parties, a quarter of people surveyed say “I like both the leader and their policies” for Boris Johnson (27%), compared to one on five who say the same for Sir Keir (21%).

Worryingly for Boris Johnson, almost a third (30%) say that they “dislike both the leader and their policies” for him, compared to a quarter who say the same for Sir Keir Starmer (25%).

Leaders and their parties

For November, just over a quarter say “I like both the leader and their party” for PM Boris Johnson (25%), with two in five saying the same for LOTO Sir Kier Starmer (19%).

Around a third say they “dislike both the leader and their party” for Boris Johnson and the Conservatives (30%), with a quarter saying the same for Sir Keir Starmer (24%).

Party characteristics

Party image, in particular, is something that the Sir Keir Starmer has been actively seeking to address.

Two in five of the public say that they can trust the Conservatives with the economy (21%), up 1pt from October.

One in ten say the same for the Labour Party (12%), also up 1pt on last month’s political tracker.

Similar proportions of the public say that the Conservatives and Labour are each of “divided” – 25% v 28% – and “united” – both on 8%.


Despite another turbulent month for the government, Boris Johnson still leads in our ‘Best Prime Minister’ rating with 41% to Sir Keir’s 31%.

Just under a third of the public say that they “don’t know” (28%).

Data from our Coronavirus Daily Tracker shows...

Individual approval ratings for Prime Minister, Boris Johnson, prominent cabinet ministers, the government’s scientific and medical advisers, and Leader of the Opposition, Sir Keir Starmer.

Organisation approval ratings for the NHS, supermarkets, the armed forces, the police, UK government, and Premier League football clubs.

A tracker of UK adults’ views on levels of support provided by the government for different groups, including self-employed, small businesses, transport workers, and the NHS.

Find out more here

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