Savanta ComRes Political Tracker

Chris Hopkins, Associate Director

The latest Savanta ComRes tracker, including regular political polls and voting intention

The last ten years have proven an unprecedently turbulent time in UK politics. We’ve had four General Elections, of which two resulted in hung parliaments, as well as two nationwide referendums, and countless more regional elections as devolution and the decentralisation of power away from Westminster and into the hands of voters has continued to yield unexpected results.

Understanding public opinion, and not just around election time, is proving increasingly important for policy makers, influencers, media commentators and business leaders alike, and as we enter a period in UK politics we’ve not seen in recent memory, that of a government with a healthy majority, public attitudes are no less significant.

At Savanta ComRes our in-house political research specialists are well equipped to help our clients understand public opinion within a constantly evolving political context, and our Savanta ComRes Political Tracker provides strategic insight into the dynamic political landscape in the UK.

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Conservatives regain lead in our latest Westminster Poll

Our latest Westminster voting intention gives the Conservative Party a healthy 6pt lead over the Labour Party.

The Conservatives are up 3pts, while Labour have fallen by the same margin, down 3pts to 36% from 39% this time last week.

Favourability ratings

The PM’s personal favourability ratings drop from -1 in August to -9 in September, while Dominic Raab (-6, a four-point drop) and Matt Hancock (-12, a seven-point drop) have also seen their favourability fall.

Chancellor Rishi Sunak’s personal ratings remain the strongest at +30, back to the level he enjoyed in July, though fieldwork was conducted well before the announcement of his latest winter economy plan.

Leaders and their policies

When the public are asked whether they like the leaders and their policies of the two main parties, a third of people surveyed said “I like both the leader and their policies” for Boris Johnson (29%), compared to a quarter who say the same for Sir Keir (26%), who is up 3 pts on last month.

Worryingly for Boris Johnson, over a third (35%) also say that they “dislike both the leader and their policies” for him, compared to a quarter who say the same for Sir Keir Starmer (25%).

Leaders and their parties

Opinion is similar when it comes to polling the leader and their party, but it is clear that Starmer needs time to build a policy platform and improve the image of his party before the public are going to warm to him.

Around two in five said “I like the leader but dislike their party” for both PM Boris Johnson (16%), with just around a quarter saying the same for LOTO Sir Kier Starmer (23%).

Party characteristics

Party image, in particular, is something that the Sir Keir Starmer has been actively seeking to address.

A quarter of the public say that they can trust the Conservatives with the economy (26%), compared with around two in six who say the same of Labour (15%).

Sir Keir will be happy to see the Labour Party down two pts from August for being seen as divided, 26% vs 28%.

Conversely, the Conservative Party have seen a 6 pt rise in being seen as divided since last month – 26% now vs 20% in August.


Despite a turbulent few weeks for the incumbent PM, he still leads in our ‘Best Prime Minister’ rating with 41% to Sir Keir’s 35%.

This reflects our latest Westminster voting intention which saw the Conservative and Labour parties on 40% and 37% respectively.

Sir Keir's first 100 days

In his first 100 days as both leader of the Labour Party and Leader of the Opposition, Keir Starmer is adjudged to be performing well by a ratio of 2:1 against those who believe he is performing poorly.

In fact, among 2019 Labour voters, over two thirds (69%) believe his performance as leader of the Labour Party has been good to date.

Data from our Coronavirus Daily Tracker shows...

Individual approval ratings for Prime Minister, Boris Johnson, prominent cabinet ministers, the government’s scientific and medical advisers, and Leader of the Opposition, Sir Keir Starmer.

Organisation approval ratings for the NHS, supermarkets, the armed forces, the police, UK government, and Premier League football clubs.

A tracker of UK adults’ views on levels of support provided by the government for different groups, including self-employed, small businesses, transport workers, and the NHS.

Find out more here

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