Fashion & Beauty Research

Author:
Mark Pingol, VP

The world of fashion and beauty is as demanding as it is rewarding.

Being a brand that people wear and desire means being front and centre in consumers’ minds. It means working harder and faster to remain relevant, to innovate and to inspire with products and experiences that satisfy consumers’ ever-changing demands. Today, you need to tell a story, connect with consumers across an omnichannel landscape and be mindful of contributing positively to the world. It’s no small task, but that’s what makes it so exciting.


Points of View

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Department stores: an inconvenient truth

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Imagined ownership: nudging customers closer to purchase

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How Sephora used augmented reality to make a quick buck

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How we help clients

Improve targeting and cut-through

Marketing effectiveness

Work with us to measure the effectiveness of your marketing strategies through one-off or ongoing brand measurement studies. Determine the cut through of advertising and messaging in a competitive context and set strategies based on robust insights.

Become more customer-centric

Customer strategies

Get close to your target audience using a combination of qualitative exploration and robust market analysis to bring customer profiles to life for your teams. Work with us to design and embed a bespoke audience segmentation, helping teams within your business to align decision making around the needs of your core target audiences.

Improve conversion at the point of sale

Omnichannel optimisation

Develop customer touchpoints, both in-store and online, to understand the context in which decisions are made across the customer journey. Work with our behavioural team, using both ethnographic and implicit approaches, to inform strategies that will boost customer satisfaction and conversion.

Launch successful propositions

Proposition and innovation testing

We help you identify and explore new opportunities to understand what resonates most amongst your target audience. Whether it’s an early stage idea or a prelaunch concept, we design studies that integrate multiple sources of insight to help you build winning propositions.

I was amazed by their vast international knowledge & expertise, in-depth shopping knowledge, excellent presentation skills and helpful team. Their insights have been eye openers for Coty.
Vice President, Coty Luxury

Showcase

Introducing BrandVue: Your daily source for insight

Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.

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Get in Touch

Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or 646-856-9750 (US)