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Market Research

They say investment in knowledge pays the best interest. It’s certainly a driving factor for many a student. But the same applies when you invest in education market research. Obviously, we would say that!

Higher education institutions must understand the needs of applicants, undergraduates and postgraduates to ensure brand distinction, student attraction, conversion, and retention.

Our dedicated higher education research team (formerly of YouthSight) have worked with 100+ universities and offer clients 15+ years’ of student trend data that will empower your institution to win the battle for brand distinctiveness, student attraction, retention and conversion. Here’s how we will help:

Josephine Hansom Managing Director

How can you stand out amongst the university crowd? How do you future-proof your institution? Become more effective at identifying student and applicant needs?

We use key metrics and analysis to understand higher education in its entirety through our higher education market research. With a holistic view of students, we apply our knowledge of this ambitious demographic to your marketing priorities. We combine fresh commercial thinking, with innovative approaches, to tackle student recruitment, attraction and conversion challenges head on. Delivering highly practical recommendations to drive your university forward.

The beauty of working with our higher education market research team is that you’ll never start from zero. We have years of sector data and competitor knowledge at our fingertips. From the outset, we already know your institution’s strengths and weaknesses. We know how best to connect with your prospective students. And we can unlock the secrets to remaining relevant.

Change is the result of all true learning. It’s time to get the same advantage you so brilliantly give your students!

How we can help

Course development

Course suitability is the key factor influencing prospective undergraduates’ choices and applicant communication. Optimise your course and prospectus offer to boost conversion goals, deliver on course needs, and understand higher education decision-making.

Prospectus review

One of the biggest marketing investments universities make, our research enables you maximise your prospectus investment. What format is preferred? What tone resonates? How can you create emotional connections? We’ll help you stand out.

Website optimisation

Gen Z are digital natives, used to having information at their fingertips. Ensure your website delivers on expectations by maximising its functionality and appeal. We’ll map website performance and benchmark to increase attraction and conversion.

Campaign evaluation

Make sure your campaigns hit the right notes. We test and monitor performance and tell you what messages resonate with prospective students, empowering you to meet your attraction and conversion goals.

Alumni relations optimisation

Your alumni are vital brand ambassadors. They play a key role in your reputation. Achieve greater alumni affinity by evaluating perceptions, measuring their experience and uncovering how to raise awareness of alumni events and services.

Offer and scholarship research

Attract the best and brightest with research that shapes and optimises your offer and scholarship strategy. We’ll review attitudes and perceptions to help you balance growth, while maintaining superior academic standards.

Marketing and communications plan

You need to focus investment on the channels and messages that matter. Reveal information needs of prospective students and stakeholders across different touchpoints. And find out where to invest and when, as well as the channels that will maximise conversion.

Decliners and withdrawers studies

Elevate your recruitment strategy by discovering the reasons why your institution wasn’t selected. Unearth why applicants declined, the barriers to entry, and where you underperformed, so you can focus your efforts on areas with the highest return.

Student satisfaction optimisation

Create a reputable brand and gain credibility amongst undergraduates. Track and uncover your students’ experience to learn where you are overachieving and underperforming in the areas that are most important to students.

Open day evaluation and development

What areas of your events are most – and least – effective? We compare performance against competitors, learn how in-person and virtual events measure up and deliver exceptional insights. Uncover what drives conversion to focus your budget and resources on the areas that impact choice.

Portfolio review and brand evaluation

Test course suitability, improve launch success, and achieve brand distinction. Our evidence will reveal best practice portfolio management, how to extend your portfolio for increased appeal, what courses to retire, and how to improve attractiveness.

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Open Day Success gave us the data we needed to understand how best to modify, improve and personalise subject talks and departmental tours on the day. We're pleased with the results. Overall, subscribing has been a big benefit to improving our open day impact and conversion.

The University of Manchester Digital Marketing Lead

Savanta designed and executed a listening process for Nominet that allowed us to understand in detail the views and concerns of our member organisations. This was a considerable challenge due to the diversity of members and the desire to ensure everybody had an opportunity to feed into the process even though we have varying levels of member engagement and do not hold contact details and permissions for all members. Most importantly, Savanta delivered the independence and professionalism required to ensure views were represented fairly and accurately and that the leadership team at Nominet were able to engage with the process and understand the feedback received. I would not hesitate to recommend Savanta for stakeholder and membership research.

Nominet Market Analyst

We structured our new website around the findings of the report and developed specific sections to align with what was unearthed in the research. The website serves as an additional resource for a community that can be under-represented in some subjects and helps create a more inclusive feel to our communications.

Imperial College London Head of Recruitment & Marketing

People who work in universities build their working lives around evidence and research. To engage and influence them, we need high quality research, presented in a clear and concise way. That's what YouthSight gave us. We're now looking at working with them again, and I would recommend them with no hesitation.

University of Bristol


Agencies & Consultancies | Business & Professional Services (B2B) | Politics | Public & Social | Public Sector

Brand Finance

Campaign evaluation | Charities & Not-For-Profit | Charities & Not-For-Profit | Health & Wellbeing | Localised Research | Media | Public & Social | Sponsorship evaluation

Nuffield Health

Agencies & Consultancies | Charities & Not-For-Profit | Education | Politics | Public & Social | Public Sector | Sport & Leisure | Youth | Youth

The Space Between

Communication Effectiveness & Optimisation | Media | Sponsorship evaluation

Sky Media

Charities & Not-For-Profit | Market understanding & opportunity | Policy development & evaluation | Public & Social | Public affairs strategy



Not sure? See how we can help

Consumer Brands

A full range of fieldwork and audience access solutions

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B2B Brands

A full range of fieldwork and audience access solutions

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Public & Social

A full range of fieldwork and audience access solutions

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Agencies & Consultancies

A full range of fieldwork and audience access solutions

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434