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Public affairs strategy research

Every organisation is impacted by public affairs through legislation and regulation. Research provides crucial support to your, or your client’s, public affairs strategy.

Our approach

All organisations operate in a sphere bound by policy and public affairs. You need to understand your reputation, measure the effectiveness of your approach, and optimise your public affairs planning.

Public affairs management can play an essential role in organisational success. We have extensive experience of working with both in-house public affairs teams and agencies managing their clients’ activities. Our methods integrate seamlessly into your overall public affairs strategy.

With industry-leading research capabilities, our team can reach parliamentarians and other critical stakeholder audiences. The results will give you robust, objective evidence to support your public affairs activity.

Our approach isn’t a substitute for traditional public affairs activity. Instead, we use research to support and enhance it. So, whether you need to understand your reputation in government, see where MPs stand on key issues, or evaluate your communications, please get in touch with our expert team.

How it works

We have extensive experience in engaging policymakers, including legislators and civil servants, as well as journalists, academics, and business leaders. Step-by-step, here’s how we do it:

01

Measuring reputation

We assess your reputation within government, including key metrics such as familiarity, favourability, trust, and communications.

02

Benchmarking and tracking

Understand where you sit within your sector – we measure your reputation against key competitors, and over time.

03

Evaluating communications

We assess the cut-through of communications, in terms of both the delivery and the reception.

04

Policy exploration

Understand the best ways to contribute to policy debates – we measure attitudes towards the key policy issues that matter to you.

05

Running legislative panels

Access the largest and most frequent panel survey of MPs in the country, in addition to regular panels of all three devolved legislatures, councillors, and the European Parliament.

Research benefits

Understanding your reputation within government

Learn about how you’re perceived and where you sit among the competition.

Managing, protecting, or improving reputations

Identify strengths and weaknesses, as well as any reputational risks and mitigations, to inform your public affairs management.

Identifying how to engage more effectively

Find out how to engage and communicate with governmental stakeholders more effectively, ensuring your messages cut through to those that truly matter.

Understanding governmental attitudes and priorities

Contribute more to the debate. Advance your positions. Achieve your public policy strategy objectives. How? Through a better understanding of governmental attitudes and priorities related to your policy areas.

Research methods

Localised research

Policy development and evaluation

Public Omnibus

Parliamentary panels

Councillors panel

Case studies

The Centre for Ageing BetterReframing narratives on ageing

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Integrated Energy CompanyGauging brand reputation

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Citizens AdviceA link in the chain

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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