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Gen Z's view on:

the brands that will succeed in 2023

We asked our youth panel (16-24s) to share their views on what will make a brand successful this year. Watch their response and find out how you can align your values to Gen Z and stand out with this young audience for all the right reasons.

Interested in seeing more youth insights? Explore our youth practice.

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Keep plugged in to youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)? Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops

Download a brochure

Interested in more youth insights? Subscriber to State of the Youth Nation: the leading Gen Z insight tracker.

Download a brochure to find out more.


Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434