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Proud to be Gen Z

Insight video

Young people are proud to be part of a generation who are not afraid to stand up for what they believe in. Find out what issues are driving their ambitions to change the world.

Josephine Hansom Managing Director, Youth 27/02/2022

Access our insight video and find out about the issues that are driving young people’s ambitions to change the world. Learn what values they share and why companies need to take note

We will cover:

  • how young people are breaking the mould
  • why they’re challenging social norms
  • what values they have that companies need to align with

Watch now: simply complete the form below to access the full video for free…


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to¬†State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.

Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.

Knowledge centre

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Brand Development & Strategy | Communication Effectiveness & Optimisation | Education | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

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