Boost brand health and donor advocacy with BrandVue Charities
BrandVue Charities covers 120+ organisations across the charities category and captures and analyses the views and trends of 60,000 UK consumers each year.
BrandVue Charities is the largest and most comprehensive brand, audience and supporter tracking engine in the market and can help provide beneficial insight to not-for-profit organisations looking to understand their audience and prospective supporters.
The BrandVue dashboard gives you key industry trend reports and offers clarity on exactly what drives non-profit organisation performance in the marketplace and how to improve it.
- charity brands covered
You benefit from:
Market value, market growth, support & spend by channel, and consumer trends
Demographics, household, employment, sector behaviour, interests, media, online / social, and advertising
Awareness, familiarity, advantage, brand status, affinity/love, open image associations, and stated image associations
Positive buzz, negative buzz, advertising awareness, spontaneous awareness, comms satisfaction, comms frequency, and touchpoints
Adoption pyramid, consideration, preference, main charity supported, rejection, and image drivers
Support (L12M), lapsed supporters, engagement, NPS, reasons for supporting, and supporter opinion
How it works
Trustworthy and reliable insight
With 60,000 interviews every year, daily quotas are set to ensure nationally-representative research samples, and provide weekly representation of large and small not-for-profit organisations.
Fast and detailed data
The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad hoc ‘trigger’ questions, helping to provide non-profit industry trend reports in record time.
User friendly dashboard
The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.
The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.
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