Boost brand health and donor advocacy with BrandVue Charities

Comprising 60,000 interviews every year, BrandVue Charities is a daily tracking survey of the UK’s top 120 not-for-profit and charity brands.

The BrandVue dashboard gives you clarity on exactly what drives brand performance in the marketplace and how to improve it.

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charity brands covered

You benefit from:

Market intelligence

Market value, market growth, support & spend by channel, and consumer trends

Audience understanding

Demographics, household, employment, sector behaviour, interests, media, online / social, and advertising

Brand performance

Awareness, familiarity, advantage, brand status, affinity/love, open image associations, and stated image associations

Marketing performance

Positive buzz, negative buzz, advertising awareness, spontaneous awareness, comms satisfaction, comms frequency, and touchpoints

Supporter attraction

Adoption pyramid, consideration, preference, main charity supported, rejection, and image drivers

Supporter retention

Support (L12M), lapsed supporters, engagement, NPS, reasons for supporting, and supporter opinion

How it works



Highly reliable data

With 60,000 interviews every year, daily quotas are set to ensure nationally-representative samples, and provide weekly representation of large and niche brands.


Detailed insights

The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad hoc ‘trigger’ questions.


User friendly dashboard

The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.


Bespoke reporting

The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.

Get in Touch

Let's discuss BrandVue Charities, just leave a few details below.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or 646-856-9750 (US)