BrandVue
Charities
Boost brand health and donor advocacy with BrandVue Charities
BrandVue Charities covers 120+ organisations across the charities category and captures and analyses the views and trends of 60,000 UK consumers each year.
BrandVue Charities is the largest and most comprehensive brand, audience and supporter tracking engine in the market and can help provide beneficial insight to not-for-profit organisations looking to understand their audience and prospective supporters.
The BrandVue dashboard gives you key industry trend reports and offers clarity on exactly what drives non-profit organisation performance in the marketplace and how to improve it.
- 60K
- interviews
- 120
- charity brands covered
You benefit from:
Market intelligence
Market value, market growth, support & spend by channel, and consumer trends
Audience understanding
Demographics, household, employment, sector behaviour, interests, media, online / social, and advertising
Brand performance
Awareness, familiarity, advantage, brand status, affinity/love, open image associations, and stated image associations
Marketing performance
Positive buzz, negative buzz, advertising awareness, spontaneous awareness, comms satisfaction, comms frequency, and touchpoints
Supporter attraction
Adoption pyramid, consideration, preference, main charity supported, rejection, and image drivers
Supporter retention
Support (L12M), lapsed supporters, engagement, NPS, reasons for supporting, and supporter opinion
Type of research:
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If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)