Boost brand health and donor advocacy with BrandVue Charities
Comprising 60,000 interviews every year, BrandVue Charities is a daily tracking survey of the UK’s top 120 not-for-profit and charity brands.
The BrandVue dashboard gives you clarity on exactly what drives brand performance in the marketplace and how to improve it.
- charity brands covered
You benefit from:
Market value, market growth, support & spend by channel, and consumer trends
Demographics, household, employment, sector behaviour, interests, media, online / social, and advertising
Awareness, familiarity, advantage, brand status, affinity/love, open image associations, and stated image associations
Positive buzz, negative buzz, advertising awareness, spontaneous awareness, comms satisfaction, comms frequency, and touchpoints
Adoption pyramid, consideration, preference, main charity supported, rejection, and image drivers
Support (L12M), lapsed supporters, engagement, NPS, reasons for supporting, and supporter opinion
How it works
Highly reliable data
With 60,000 interviews every year, daily quotas are set to ensure nationally-representative samples, and provide weekly representation of large and niche brands.
The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad hoc ‘trigger’ questions.
User friendly dashboard
The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.
The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.
Get in Touch
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