July 19, 2022

Savanta launches Business Essentials range:

The low cost, high value alternative to traditional research and insights

Savanta has launched Business Essentials, a modular suite of research products offering a low-cost, high-value alternative to traditional research and insights.


Following the success of their consumer-focused Essentials products, Savanta has created three dedicated products focused on the Business to Business (B2B) market, covering;

  • Brand Tracking
  • Product Concept Testing
  • Customer Satisfaction

 Fuss-free, fast and flexible B2B research products

Building on Savanta’s significant amount of experience and expertise in conducting research within each product area, these new products will complement the traditional full-service research and insights approach; providing off-the-shelf solutions to companies new to research and insights, or where budget may be limited.

Each product has been designed as a modular solution, with clients buying access to a template questionnaire, which contains all the ‘tried and tested’ measures any good research programme in each product area should have plus much more.

Subscribing clients will also be able to customise the questionnaire, ensuring the survey is targeted at their business, market, and product offering. It can also include five bespoke questions. Subscribing clients can then buy access to their bespoke B2B audience or upload their own customer database.

Matthew Mann, Project Director for the Business Essentials products, comments.

“We’re excited to be launching Business Essentials as a low-cost, high-value alternative to traditional full-service research and insights specifically targeted at the B2B sector. Our off-the-shelf project templates will provide subscribing companies with all the core questions needed to provide them with the insights and intelligence required on specific project topics, whilst also being fuss-free, fast, and flexible”.


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