Savanta Essentials

A high-quality, streamlined, data-led solution engineered for you…

Savanta Essentials: a practical range of cost effective, fast turnaround research solutions to solving key business issues

Essentials are a suite of research products that have been designed by our team of experts to offer a simple and powerful alternative to complex and bespoke research.

It provides a standardised offer that delivers agility and convenience, with full operational set-up and support. Our Essentials products takes a modular approach to ensure consistent inputs and outputs across a range of applications.

A smarter way to empower Insight Teams with the knowledge to inform and inspire decision making

Empowering insight teams with the knowledge to inform and inspire decision making across a range of key products including:

Brand Tracker:

Delivering a deeper understanding of brand performance

Helping you to…

  • Understand metrics such as awareness, consideration, affinity and NPS
  • Assess ad-performance, testing things such as recall
  • Add modules to test creatives
  • Benchmark against the competition using BrandVue*
  • Manage your brand health and reputation through our online dashboard - automated insights optional

*costs dependent on requirements.

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Concept test:

Identifying which concept is best to help drive ROI

Helping you to…

  • Identify which concept is the best performing
  • Evaluate its benchmarked Concept Potential Measure (CPM) score
  • Understand strengths and weaknesses of the concept/message/pack
  • Incorporate behavioural elements
  • Include audience targeting
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Pitch winner:

Review creatives to enhance any agency pitch

Helping you to…

  • Test and validate ideas to support proposals
  • Inform creative development
  • Increase pitch success rates
  • Understand your target audiences
  • Bring colour to your pitch by incorporating video-based feedback
  • Go from questions to final data in less than 24 hours
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Pre & post campaign evaluation:

Identifying brand affinity from category deep dives

Helping you to…

  • Identify your comparable overall campaign uplift score
  • Establish percentage uplift across, key KPIs
  • Identify optimal multi-channel performance
  • Determine where to focus campaign spend
  • Understand respondent behaviour to inform future creative development
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Benefits include:

Speed of delivery
Questionnaire/product blueprints designed by experts allowing for consistently fast timings within 24 hours

Benchmarked data
Understand where your offer fits alongside the competition

Visual outputs
Online dashboard with easy-to-understand set of deliverables

A cost effective, high value alternative
Essentials allows you to run your core projects at a lower cost in a post pandemic & economically uncertain market

High quality operational excellence
Have confidence that the Essentials are run in house by Savanta’s award winning operations team

For more information please download our two page guide to Savanta Essentials and/or get in touch with one of our experts here.


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Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)