Essentials Campaign Evaluation

Fuss-free, fast, & flexible

You’re only as good as your last campaign. That’s why it’s so important to measure the impact of each one over time, based on KPIs and the strength of your creative. Without evaluation, how can you evolve, improve and succeed?

Our approach

Justifying budget spend is something every marketing manager needs to do. You must quickly and easily understand the effectiveness of each advertising campaign. This is critical for brands and media companies alike. Media owners must prove the effectiveness of their ads. Brands need to justify every pound spent.

Essentials Campaign Evaluation research helps demonstrate the ROI of your campaign by measuring uplifts in awareness, perceptions and behaviors – including purchase intent. Essentials is a suite of market research products that have been designed to offer a simple, low cost alternative to answering your business objectives.

We’ll ensure you understand the impact of your campaign by enabling you to add in campaign specific questions and audience criteria to give you the insights you need.

Product benefits

Understand performance

Identify how well your campaign is performing on increasing KPIs relative to other campaigns. Understand which elements of your campaign are working hardest and performing best.

Measure KPIs and brand metrics

Establish uplift scores for brand awareness, brand image perceptions and how your campaign is influencing consumer behaviours, including purchase intent.

Inform optimal media laydown

Identify how your creative is performing relative to other campaigns. Inform future campaign development, identifying opportunities for further optimisation.

Our Essentials range

BrandVue Essentials

Brand tracker

Concept test

Creative test

Employee experience

Pitch Winner

Stakeholder perceptions

Elvis CommunicationsGlobal activation

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FREE NOWCampaign evaluation

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Featured report

Why should a brand care about dupes?

Knowing how to navigate dupe culture is becoming more crucial than ever. Dupes aren’t going anywhere. Whether it’s fashion house repurposing each others styles, or 2000’s fashion magazines showing you how you can get Kate Moss’s Glastonbury look for less, dupes have always had a place.

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The future of Gen Z: world in a click

Our third instalment in our eBook series is here - and it's going to elevate your perspective on AI to new heights.

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Business deposits: do NI businesses behave differently to their GB counterparts?

In Q4 2023, we asked NI businesses with a turnover of up to £1billion: ‘what effect has recent increases in interest rates had on your usage of business savings accounts over the past year?’ We explore how businesses in Northern Ireland can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.

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Savanta's Customer Experience (CX) framework

At Savanta, we've built a legacy of assisting organisations in boosting revenues by crafting and delivering exceptional experiences. Regardless of the terminology - customers, users, clients, passengers, or shoppers - the core objective remains the same: to devise and deliver optimised experiences.

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Business deposits: a new opportunity for GB businesses?

Explore how GB businesses can leverage the emerging opportunities in business deposits. Drawing on Savanta's MarketVue Business Banking tracker, we delve into the usage of savings accounts and the potential for banks to capitalise in this new economic climate. Read and download the report below.

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Business Confidence Northern Ireland Q4 2023

The MarketVue Business Confidence Index for Northern Ireland saw a decrease in Q4 2023, falling from 36 in Q3 2023 to 34 in Q4 2023.

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Cloud busting

New research by Savanta supports the basis of EU and national competition authorities’ investigations into the impact of legacy software vendors’ licensing practices that could harm competition in the cloud infrastructure market.

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37 Questions: answered

At Savanta, we believe clarity is key, and highly value our clients' understanding of our processes. In a crowded market where online sample providers vary in experience and credentials, picking the right panel can be a bit of a puzzle: it takes time and effort to sort through it all.

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The future of Gen Z: harnessing the power of humanity

In an age of AI, our attention is turning towards human intricacies more than ever before. Human qualities like empathy and judgement will remain unparalleled, and the future of work will be revolutionised by Gen Z's emphasis on gaining a greater quality of life. What does this mean for the future? Download the eBook to read the full story.

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Grocery Eye

As we reach the peak period for grocery retail, is price still the driving force behind retail and brand choice? Read our Q4 2023 Grocery Eye report below to learn the key drivers shaping grocery shopping behaviours.

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