The power of positive experiences

According to our latest Grocery Eye report, a quarter of UK consumers state that although they are aware of problems in the wider economy, they do not feel personally affected.

In turn, price has become less influential in choosing where they shop, and what to buy, despite three-quarters of consumers expecting prices to continue increasing over the next 12 months.

So, what are they looking for?

Positive experiences

Consumers are shopping around less creating a real opportunity to gain loyal customers. They are looking for positive shopping experiences, and with 58% liking to discover and try new products, having lots of options and keeping products in stock is important to encourage consumers to choose their retailer. Furthermore, brands that launch and signpost new products effectively can increase share of wallet and gain preference.

Information is key

To help them make decisions, shoppers want more information – information about products and promotions, alongside inspiration. There are a variety of ways to communicate this information; from pack design to retail media, businesses can attract and convert consumers at point of sale.

Communicate value and joy

Consumers are choosing to buy healthier, fresher, but also more indulgent products. This provides a key opportunity to encourage trade up and increase basket size by showcasing these products to consumers.

However, price cannot be forgotten; it is still on consumers’ minds. This provides an opportunity to use quality and joy communication to demonstrate good value.

Keen to learn more about consumers within the grocery market? Download our Grocery Eye report today.

The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences. It is based on the views of a nationally representative sample of 500 UK residents.