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Embracing Artificial Intelligence

Ushering in a New Era of Market Research

In the research and insights space, embracing and utilising Artificial Intelligence (AI) is not merely advantageous, it has become essential for maintaining relevance and competitiveness. At Savanta, we are dedicated to harnessing the power of AI for our own operations and our clients. As we get ready to unveil our latest AI-powered tools, we invite you to stay tuned and keep an eye on our progress.

Lisa Fourie Senior Director 06/12/2023

The more things change, the more they stay the same? Not anymore.

In the research and insights space, understanding and adopting Artificial Intelligence (AI) is not just an advantage, it’s a necessity for staying relevant and competitive.

We at Savanta are not just spectators; we are drivers of change. We understand that AI isn’t just another buzzword—it’s an innovative technology that’s shaping the future of our industry, and we’re actively harnessing its potential to enhance our services and deliver superior value to our clients.

To understand our perspective on AI, and how we plan to employ the advantages of AI while still rigorously mitigating its subsequent risk, read on to understand our three AI Objectives:

Rethinking Productivity: AI brings unprecedented possibilities to the table. It’s not just about speeding up processes, but more importantly, about exploring new avenues of efficiency. By automating routine tasks, we’re enabling our team to focus on what we do best: interpreting data, identifying trends, and generating insights. AI is our trusted aide in data analysis, helping us draw accurate conclusions and assess emerging trends. This allows us to stay a step ahead, ensuring our clients are never left playing catch-up with the market.

Igniting Innovation: AI is a catalyst for innovation in our workspace. It’s helping us delve deeper into our data, pushing us to reevaluate our methodologies and constantly improve. With AI, we’re not just discovering new insights, we’re pioneering them. Our approach ensures we consistently deliver excellent results, enabling our clients to make informed, strategic decisions.

Evolving Personalisation: AI is elevating the level of personalisation we offer. By better understanding our customers’ needs, we can tailor our services to deliver not just what our clients want, but what they need. AI is our partner in enhancing client customer experience, making our support more responsive and our services more client-centric.

The impact of AI can be transformative in the right application of its power. That’s why we’re not just talking about AI, we’re putting our money where our mouth is. We’re excited to announce that we’re developing a new set of custom, insights-based tools powered by AI, which are currently being stress-tested by our internal development team and will be making it to our product lineup throughout 2024.

We’re committed to making AI work for us and our clients. As we prepare to reveal our new AI-powered tools, we invite you to “watch this space.” With Savanta, you’re not just getting market insights, you’re getting a glimpse into the future.

For more information on how AI can help you, please get in touch.
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