The future of Gen Z: from digital natives to AI pioneers

Presenting our brand-new series “The future of Gen Z: zoom into 4 futures that you need to prepare your business for”, where we embark on a journey to uncover the fascinating world that awaits Gen Z …

The AI revolution, self-driving cars and the possibility of a 4-day working week are no longer distant dreams but present-day realities. Our series is designed to be your ultimate guide in understanding the ever-evolving landscape of Gen Z. 

In just a year, ChatGPT has already revolutionised the way we engage with technology. With the capability to draft essays, write code, and even engage in meaningful conversations.

But what does it mean for the future of Gen Z? How will AI impact their careers, their personal lives, and the way they interact with brands? Download the first volume of eBook to find out!

Download the e-Book here to read the full version 

Want to learn more about Gen Z? Find out more in the brochure for our State of Youth Nation tracker –  UK’s leading Gen Z insight tracker.

Annual subscription gives you instant access to: 

• Latest Gen Z insights – Be better prepared with the most up-to-date tracking data (nat rep).
• Regular webinars – Who is Gen Z? How to get cut through? What drives loyalty? Best practice 101.
• Gen Z and your business – Keep you and your team plugged into youth culture.

Find out more here.

Experience the benefits of our annual subscription by watching our latest webinar for free. In this webinar, we delved into the impact of the cost of living crisis on the spending habits of Gen Z audiences and discussed strategies for brands to effectively engage young consumers and foster loyalty.

Fill out the form and watch it for free.