Grocery Eye results show once again that there is no one definition of healthy eating, nor one way to achieve a healthy diet. This quarter, we see that consumers are less worried about the impact of the cost of living crisis on their ability to maintain a healthy diet, as they begin to find ways to adapt their shopping and cooking behaviours. However, we also see that this change is easier managed by older generations while some younger consumers are more likely to eat less – and possibly not enough – to combat food inflation.
The Grocery Eye is a self-funded study from Savanta running every quarter with a n=2,000 UK nat rep sample.
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