Skip to Content

Grocery Eye

the end of the road for the plant-based category? We don’t think so.

As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today’s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?

Julie Vigne Senior Research Director 21/07/2023

Grocery Eye results show once again that there is no one definition of healthy eating, nor one way to achieve a healthy diet. This quarter, we see that consumers are less worried about the impact of the cost of living crisis on their ability to maintain a healthy diet, as they begin to find ways to adapt their shopping and cooking behaviours. However, we also see that this change is easier managed by older generations while some younger consumers are more likely to eat less – and possibly not enough – to combat food inflation.

Download the report

The Grocery Eye is a self-funded study from Savanta running every quarter with a n=2,000 UK nat rep sample.

Download the full report:


Knowledge centre

Read More
Explore
Brand Development & Strategy | Consumer | Consumer Brands | Eating & Drinking | Eating & Drinking | FMCG | FMCG | Market understanding & opportunity | Retail | Retail | Retail | Retail environmental design | Retail Strategy | Shopper behaviour | Thought leadership

Harnessing the Power of Humanity

29/01/2024 - by Josephine Hansom
Brand Development & Strategy | Consumer | Consumer Brands | Eating & Drinking | Eating & Drinking | FMCG | FMCG | Market understanding & opportunity | Retail | Retail | Retail | Retail environmental design | Retail Strategy | Shopper behaviour | Thought leadership

Consumer Compass Europe (Q4 report)

26/01/2024 - by Alex Ward-Booth
Brand Development & Strategy | Consumer | Consumer Brands | Eating & Drinking | Eating & Drinking | FMCG | FMCG | Market understanding & opportunity | Retail | Retail | Retail | Retail environmental design | Retail Strategy | Shopper behaviour | Thought leadership

Consumer Compass Q3 2023

17/10/2023 - by Alex Ward-Booth
Brand Development & Strategy | Consumer | Consumer Brands | Eating & Drinking | Eating & Drinking | FMCG | FMCG | Market understanding & opportunity | Retail | Retail | Retail | Retail environmental design | Retail Strategy | Shopper behaviour | Thought leadership

Grocery Eye Q3: from price-focused to sustainability-driven

16/10/2023 - by Julie Vigne