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Grocery Eye

the end of the road for the plant-based category? We don’t think so.

As headlines focus on the demise of various plant-based brands, our latest Grocery Eye report explores the role of plant-based in today’s UK diets, with one question in mind: after such a rapid initial growth, is it already the end of the road for the plant-based category?

Julie Vigne Senior Research Director 21/07/2023

Grocery Eye results show once again that there is no one definition of healthy eating, nor one way to achieve a healthy diet. This quarter, we see that consumers are less worried about the impact of the cost of living crisis on their ability to maintain a healthy diet, as they begin to find ways to adapt their shopping and cooking behaviours. However, we also see that this change is easier managed by older generations while some younger consumers are more likely to eat less – and possibly not enough – to combat food inflation.

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The Grocery Eye is a self-funded study from Savanta running every quarter with a n=2,000 UK nat rep sample.

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