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Nesta Innovation Population Survey (Phase 1)

 ComRes interviewed 4,121 UK adults online between 25th September and 10th October 2013. Data were weighted to be representative of all UK adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

Date Published: 22 Apr 2014

Categories: Public and communities | Social | Technology & Telecoms | UK


Innovation Population represents the culmination of three months of public opinion research into British public attitudes to innovation. Phase 1 pulls together an online survey and statistical segmentation of over 4,000 UK adults and face-to-face focus groups with over a hundred people in six locations across the country.

While there is a large existing body of research into attitudes to science and technology, the guiding principle behind this project was that “innovation” is a broader concept encompassing an enormous range of products, services, systems, structures, activities and agents – from multibillion dollar international research projects, like the Large Hadron Collider, to the everyday innovations that individuals make in their own lives, like modifying an item of clothing or inventing a new recipe.


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