ComRes interviewed 4,121 UK adults online between 25th September and 10th October 2013. Data were weighted to be representative of all UK adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.
Date Published: 22 Apr 2014
Categories: Public and communities | Social | Technology & Telecoms | UK
Innovation Population represents the culmination of three months of public opinion research into British public attitudes to innovation. Phase 1 pulls together an online survey and statistical segmentation of over 4,000 UK adults and face-to-face focus groups with over a hundred people in six locations across the country.
While there is a large existing body of research into attitudes to science and technology, the guiding principle behind this project was that “innovation” is a broader concept encompassing an enormous range of products, services, systems, structures, activities and agents – from multibillion dollar international research projects, like the Large Hadron Collider, to the everyday innovations that individuals make in their own lives, like modifying an item of clothing or inventing a new recipe.