Nesta Innovation Population Survey (Phase 1)

Innovation Population represents the culmination of three months of public opinion research into British public attitudes to innovation. Phase 1 pulls together an online survey and statistical segmentation of over 4,000 UK adults and face-to-face focus groups with over a hundred people in six locations across the country.

While there is a large existing body of research into attitudes to science and technology, the guiding principle behind this project was that “innovation” is a broader concept encompassing an enormous range of products, services, systems, structures, activities and agents – from multibillion dollar international research projects, like the Large Hadron Collider, to the everyday innovations that individuals make in their own lives, like modifying an item of clothing or inventing a new recipe.