Skip to Content

Acuitas Communications / Vulnerability Registration Service – vulnerable consumers survey

The VRS published new survey data that clearly demonstrates the need for the kind of support the VRS tool provides, and the public desire for more significant action to be taken by businesses.

  • The survey found that two in five GB adults have experienced a life event that left them feeling vulnerable, either financially or socially.
  • 54% of the public think businesses definitely or probably should be required to identify whether a prospective customer is vulnerable.
  • 50% of the public believe that businesses should have more regulatory requirements on them to identify vulnerable consumers.
  • Currently only 15% of the public agree that businesses do enough to protect their vulnerable customers.
  • Payday lenders and gambling companies were particularly identified as business types that should do more to identify vulnerable customers, with 58% and 57% respectively mentioning them.

Date Published: 11/09/2019

Categories: Business | Consumer | GB | Public and communities

Client: Acuitas Communications / Vulnerability Registration Service


ComRes interviewed 2,009 GB adults between 4th and 6th September 2019. Data were weighted to be representative of all British adults by age, gender, region and social grade. ComRes is a member of the British Polling Council and abides by its rules.

  1. Acuitas-Communications_ComRes_Financial-Vulnerability-Research_Sept19 0.02 MB.

View Press and Polls

Read More