Savanta launches BrandVue Drinks

Following successful launches across Eating Out, Retail, Financial Services and Charities, Savanta is adding BrandVue Drinks to its UK BrandVue platform. 

BrandVue Drinks will cover 370+ brands across the drinks category and captures and analyses the views of 96,000 UK consumers each year.

BrandVue Drinks offers brands – including soft drinks, beers, wine and spirits -clarity on exactly what drives brand performance in the marketplace. The tool allows brands to establish a 360 degree view of their own performance as well as competitors across the market including:

• Brand visibility
• Brand and category health
• Decision-making
• Media cut-through
• Brand image and occasion associations
• Market share, spend and acquisition

What are the benefits?

Subscribers to BrandVue Drinks can access a convenient and straightforward live dashboard, allowing quick performance updates at the touch of a button. Users can export data and customise reports as suits their business needs. It also offers monthly reports and bi-annual in-depth presentation meetings.

It identifies a brand’s strengths and weaknesses, according to their customers. The process ensures a representative, robust sample of both large and niche brands across the categories, as well as allowing brands to discover what drives and improves perceptions and sales.

The platform is powered by an engaging 15-minute questionnaire that customers can easily complete on any device, and brands are also able to add more questions at any stage.

Find out more about the full range of BrandVue services here or get in touch to try BrandVue Drinks for yourself.