Savanta’s Essentials has been designed to build knowledge quickly and efficiently, to enable brands to make critical business decisions in this current climate
In recent months companies have needed to adapt to the pressures and impact of COVID19. It has and will continue to have a dramatic effect on consumer behaviour as lifestyles remain in a state of flux. As a result, business models are having to adapt ever more rapidly to the changing environments in which they operate. A key question is how behaviours evolve over time and how brands can gain and retain a competitive advantage?
Commissioning research is often overlooked as a means to help inform decision making due to other budget priorities, but unfortunately this can be a false economy. To avoid losing out on a key opportunity to make better decisions, a change in mind-set is needed, to ensure research is central to driving strategy. This has never been clearer than at the present time where an understanding of changing business models is urgently required.
With stretched marketing budgets and research cutbacks Savanta has launched their Essentials range.
Savanta Essentials is a suite of tools designed to provide a low-cost approach to researching key business issues and engaging with consumers. It provides a standardised offer that delivers agility and convenience, with a range of tools including:
- Brand tracking: Delivering a deeper understanding of a brand’s performance, relative to competitors, to identify strategies for growth and optimise its position in market.
- Concept test: Evaluating, optimising, and prioritising concepts by identifying their strengths and weaknesses, to determine winning ideas and maximise launch and in-market success
- Pitch Winner: Capturing the emotional responses of your target audience to proposed creatives and ideas; using the key insights to enhance proposals and increase pitch success rates
- Pre & post campaign evaluation: Identifying which platforms are over or under-performing comparative to spend by understanding the contribution any marketing channel has on brand metrics and KPIs
Savanta Essentials uses pre-scripted questionnaires to provide quick access to consumer panels, delivering actionable findings, combined with benchmarked data, within as little as 24 hours. With full operational set-up and support, our aim is to provide an extensive range of tools that help clients use research on a regular basis, to get more than just the basics right, feel informed and inspired and, make the right decisions.
Julian Dailly, EVP Consumer Insight & Strategy, Savanta comments: “Brands have a constant need to innovate, whether this is to retain a number one status or simply survive in-market. COVID-19 has and will continue to have a dramatic effect on consumer behaviour as lifestyles remain in a state of flux.”
As a result, business models are having to adapt ever more rapidly to the changing environments in which they operate. We have designed Savanta Essentials to ensure research is central to driving strategy, to help brands understand how behaviours are evolving over time and gain and retain a competitive advantage.”