This event is now passed.
Speakers: Zoe Davis, Senior Consultant and Matt Thomas, Research Executive
The agenda for the inaugural Financial Services Forum Next Generation Summit, will look at the marketers of tomorrow: the qualities, skill sets and expertise they will need to navigate a fast-changing, technologically driven landscape. We will deliver all this through a curated blend of expert presentations, interactive workshops, and deep discussions with peers and industry-leaders, aimed at getting attendees to question the status quo, challenge their own biases and develop their leadership.
Our exceptional speakers have been briefed to challenge both us and our preconceptions. However, the real value lies in the interaction and debate between participants. Come prepared to step out of your comfort zone, get involved, and ask questions!
And Our session:
The Customer of Tomorrow – Customer needs, and behaviours, are changing fast. Many needs are driven by technological advances in mobile and other digital channels. Marketers must be on the pulse of customer expectations and trends, ready to adapt their strategies of today if they are to meet the needs of the Customer of Tomorrow. But what will tomorrow’s world look like? How will consumers engage with brands? And how can marketers predict consumer behaviour in such a fast-changing world? Panel provided by Savanta
30/05/22 – 31/05/22
The Vineyard, Stockcross, Newbury. RG20 8JU