Unlock the secrets to powerful packaging design

In this webinar, experts Mark Pingol and Mike Moussallem will take you beyond the basics of design to explore strategic insights that drive shopper behavior and brand success. Scroll down to discover how you can elevate your packaging research and stay ahead of the competition.

Are you asking the same simple questions about your packaging design?

“Does my new packaging win?”
“Is it better than the current version?”
“Does it stand out against the competition?”

In our latest webinar, Mark Pingol, SVP Behavioural at Savanta, and Mike Moussallem, President of Explorer Research, move beyond basic comparisons and dive into what truly makes powerful packaging.

In this session, we explore a more strategic approach to packaging research.

Our hosts interweave the more nuanced elements of packaging, enabling brands to develop a meaningful testing roadmap, to ensure your packaging connects with the right shoppers and resonates within the competitive landscape.

Key topics include:

Emotional vs. rational: understanding different shopper types
Discovery vs. autopilot: insights into category dynamics
Dominant player vs. Niche: identifying where your brand stands
Roadmap development: Identifying your brand’s future trajectory
How to test: Engaging with the right shoppers in real-world settings

Fill in your details to gain access to the recording and discover how to develop a research roadmap that aligns to the key principles of great packaging design.