10 consumer truths that brands need to know about being LGBTQ+

It’s no secret that Gen Z advocate for greater inclusivity in the world. But how can brands join the celebration of love without being tokenistic?

In our new webinar, youth research expert, Josephine Hansom deep-dives into our Gen Z tracking data to uncover the differences between consumer subsegments to reveal 10 new and surprising insights that will help brands connect with LGBTQ+ and Gen Z audiences on a deeper level.

The virtual event is available to watch on demand. Simply submit your details below and access the recording to watch at your leisure.

Access the webinar recording:

Speakers:

Josephine Hansom, VP Youth Research: LinkedIn

About Savanta’s new youth research team:

Following our acquisition of YouthSight (the leading youth research specialist and owner of the UK’s largest youth research panel), Savanta now offers access to a more extensive audience base under one platform. This new youth division furthers Savanta’s mission to provide data, insights and consultancy to help its clients make better decisions.

Interested in youth research? Click here to read more or get in touch with us.