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10 consumer truths that brands need to know about being LGBTQ+

Savanta's VP of youth research is presenting new data around how brands can join the celebration of love without being tokenistic.

It’s no secret that Gen Z advocate for greater inclusivity in the world. But how can brands join the celebration of love without being tokenistic?

In our new webinar, youth research expert, Josephine Hansom will deep-dive into our Gen Z tracking data to uncover the differences between consumer subsegments and reveal 10 new and surprising insights that will help brands connect with LGBTQ+ and Gen Z audiences on a deeper level.

The virtual event will take place on 28th September 2022, with the recording available to watch on demand at your leisure.

Josephine, VP of youth at Savanta, first delivered this session at this year’s Youth Marketing Strategy show (YMS LDN 2022) and due to the positive feedback and high demand, we’ve decided to re-run the session online for free.

Click here to register for this event.


Josephine Hansom, VP Youth Research: LinkedIn

Join Us:

Date: 28th September 2022

Location: Virtual

Time: 10:00 BST


About Savanta’s new youth research team:

Following our acquisition of YouthSight (the leading youth research specialist and owner of the UK’s largest youth research panel), Savanta now offers access to a more extensive audience base under one platform. This new youth division furthers Savanta’s mission to provide data, insights and consultancy to help its clients make better decisions.

Interested in youth research? Click here to read more or get in touch with us.

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