Grocery Eye

Produced by Savanta, The Grocery Eye is a quarterly report that tracks attitudes and behaviours in the grocery sector to help our clients better understand their market and audiences.

Every quarter, we take a deep dive into the factors that impact consumers’ decisions in the grocery sector, providing our clients with vital insights that help to shape business strategies. This edition investigates choice and consideration: What drives consumers to choose certain retailers, brands, and channels over others?

From loyalty schemes and preferred channels to new technologies and the influence of social media, we explore emerging trends and behaviours that impact consumers’ grocery decisions – as well as how they might evolve in the months and years to come.

So, what are the key considerations for grocery retailers and brands in this edition?

1. Convenience is playing a bigger role in how consumers choose retailers and channels
2. Loyalty schemes are expected as standard; it’s the structure and benefits that drive preference
3. Price and promotions steal away older consumers, while young people are less willing to switch
4. AI-based recommendations fall flat for consumers, who prefer practical utility over personalisation
5. Appetite for new technologies is split between two tribes: the treasurers and the trepidatious

Many of the insights reflect an increasingly fragmented grocery sector in terms of channels, audiences and preferences. New entrants driving competition and widening divides between different segments suggest there is a turbulent but exciting time ahead for grocery retailers.

Understanding how consumers consider, shop, and spend is crucial to building strategies that meet their needs, balancing the customer experience with rising overheads and supply chain pressures.

Download the report today to better understand your market and audiences.