Our Consumer Duty research provides a mixed methodology approach to communications testing to validate stated and crucially genuine understanding.
Created iteratively alongside clients, Savanta’s framework enables us to test communications in a range of different ways, whilst tying the results back to the outcomes needed to help meet the new regulation.
Our consumer duty research solution ensures we can implement a quantitative process at scale for simple testing. We also deliver against the more challenging areas such as accessing vulnerable customers and understanding lengthy, complicated communications through an in-depth qualitative approach. Our core quantitative communication testing framework is a plug and play approach, consisting of three service tiers, offering complete flexibility of sample across customers and prospects.
This three tiered approach ensures delivery against the following requirements;
- evaluating best practice
- optimising communications
- delivering best practice to drive efficiencies and value for organisations against wider business objectives.
