Unlock the secrets to powerful packaging design

In our latest webinar, Mark Pingol, SVP Behavioural at Savanta, and Mike Moussallem, President of Explorer Research, move beyond basic comparisons and dive into what truly makes powerful packaging.

In the session, we explored a more strategic approach to packaging research.

Key topics include:

• Emotional vs. rational: Understanding different shopper types
• Discovery vs. autopilot: Insights into category dynamics
• Dominant player vs. niche: Identifying where your brand stands
• Roadmap development: Identifying your brand’s future trajectory
• How to test: Engaging with the right shoppers in real-world settings

Watch the recording today to discover how to develop a research roadmap that aligns to key principles of great packaging design.