SamsungUK Cross Media

As part of our tracking work with Samsung UK, there was a need to conduct a deep dive on their flagship launch campaign in order to understand the ROI of each element, what’s working well for the brand, and which media channels were not performing to the desired level. Ultimately, our research helped to inform the UK team’s media and marketing strategy.

Evaluating the impact of a video platform partnership

Powering Growth with BrandVueidentifying key drivers of success

Our client is a premium Bistro-style restaurant chain. Using BrandVue data, they wanted to identify the key drivers of demand for their brand versus competitors and highlight opportunity areas for future growth.

Connecting sales data to BrandVue Eating Out metricsStrategy Research

Our client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth.

Measuring brand reputation

Optimising product design for a motor and home insurance companyUK home and car insurer

Campaign effectiveness for a BNPL proposition

Optimising Investment Communications with Professionals

Our client specialises in financial advice and offers insurance and investment products for doctors, dentists, and teachers. The client wanted to build on previous research to test whether their reports and policies were engaging and fit for purpose, (i.e., outline the objectives of the business). In addition to this, they wanted to gauge current and potential investors’ knowledge levels on risk and sustainable investing, and how this impacts their decisions around investing.

Brand essence tracker

Access to CashUK Business and Retail Banking Provider