June 25, 2020
The Financial Services Forum webinar:
How Coronavirus is changing consumers’ financial behaviour
Kathy Ellison and Kate Turner join Charlotte May from Legal & General and David Cowan of The Financial Services Forum for a webinar on How Coronavirus is changing consumers’ financial behaviour
Date: Wednesday 1st July
Time: 9.30am – 10.30am
Details: Coronavirus has forced consumers to refocus on their financial wellbeing, fuelling a desire to feel financially secure. In turn, this has kick-started a behavioural change in the way consumers think and feel about their finances – from savings and credit, to protection and insurance.
This session will unveil some proprietary research detailing how the consumer mindset has shifted. Consumers – particularly millennials – have never been as engaged in financial services as they are now. Coupled with a rise in digital channel usage, this opens up considerable opportunities for Financial Services marketers to re-examine how they engage with a receptive and open audience.
Register for the webinar here.
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