How Coronavirus is changing consumers’ financial behaviour

On Wednesday 1st July, Kathy Ellison and Kate Turner joined Charlotte May from Legal & General and David Cowan of The Financial Services Forum for a webinar on How Coronavirus is changing consumers’ financial behaviour. Coronavirus has forced consumers to refocus on their financial wellbeing, fuelling a desire to feel financially secure. In turn, this has kick-started a behavioural change in the way consumers think and feel about their finances – from savings and credit, to protection and insurance. Our session unveiled proprietary research detailing how the consumer mindset has shifted. Consumers – particularly millennials – have never been as engaged in financial services as they are now. Coupled with a rise in digital channel usage, this opens up considerable opportunities for Financial Services marketers to re-examine how they engage with a receptive and open audience. If you were unable to attend the webinar or want to listen again: You can access the full recording here And a copy of the PowerPoint slides here Or, if you would like to speak to one of the team directly, please do get in touch at [email protected]