The UK’s Most Loved Financial Services Brands 2024

From securing a mortgage for your dream home to selecting the best credit card for your lifestyle, Financial Services play a critical role in our day-to-day lives.

Financial brands are integral to our personal and professional lives, from influencing the management of our finances to conducting transactions. Given this, it’s no wonder that PayPal, a leader in the digital payment sector, once again claims the crown as the Most Loved brand.

Welcome back to The UK’s Most Loved Financial Services Brands 2024 – a recognition and celebration of the UK’s most emotively connected financial brands.

In this report, we reveal the Top 3 medalists across various categories from neo-banks to insurance – and more. We also feature a full league table of the 100 most loved brands.

The data is sourced from BrandVue Financial Services: Savanta’s market intelligence and brand-tracking platform, which surveys over 72,000 consumers each year. BrandVue is the largest and most comprehensive brand, audience and customer tracker in the market. While we track over 50 metrics, Brand Love lies at the heart of this report.

As you explore the following pages, you’ll uncover a league table of the Top 100 Most Loved brands, along with insights into how the top performers secured their spots, the biggest risers – and fallers – across the leaderboard, and expert observation & analysis from our Product team. We take a closer look at the sector that provides us with peace of mind: insurance. What drives the recent surge in Brand Love within this industry?

We also explore the High Street Banking sector, where Barclaycard made an impressive leap of 27 places. Their success appears driven by the expansion of a particular programme – could this strategy hold the key to their growing popularity?

This year, we introduce a brand-new design, several new award categories, testimonials from BrandVue subscribers, and much more.

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