Insights from the Insight250 winners: Sustainability & innovation

The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights and data-driven marketing. The inaugural list was revealed this April and created renewed excitement across the industry whilst strengthening the connectivity of the market research community.

To address the sustainability crisis, we need collaboration and systemic solutions. This will require a fundamental shift in governance and the economy, driven and supported by changes in society and culture, and individuals’ attitudes and behaviours.

With so many exceptional professionals named in the Insight250 it seems fitting to tap into their expertise and unique perspectives across an array of topics. This weekly series does just that; inquiring about the expert perspectives of many of these individuals in a series of short topical features.

With climate change high on politicians agendas, following unprecedented tornadoes (Ida) in the US last month, flooding in Europe, fires in APAC and with COP26 (the climate change conference) being held in Scotland  next month, this edition features two expert leaders who are not only at the forefront of global insight delivery, but also tackling the challenges of achieving sustainability. Tony Costello is the Director of Global Consumer & Market Insights for Heineken and Dr. Nick Baker is the Global Chief Research Officer for Savanta.

Read the full article posted by Crispin Beale at Research World.