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Black Lives Matter: Re-energizing the conversation

Sadia Corey VP, Client Development 17/02/2022

It is undeniable that the George Floyd tragedy struck a chord with modern America, opening many eyes to the realities of police brutality and the often-unparalleled treatment of Black people through systematic racism.

Despite highlighting an issue targeted solely at minorities, the BLM message was universal.

With broadcasting and social platforms being centered on the racial divide in the United States and across the world, strides to enforce and institutionalize racial equity resulting in action across all disciplines and spaces in society.

Despite highlighting an issue targeted solely at minorities, the BLM message was universal. As such, public demonstrations were increasingly racially diverse with protesters from other ethnicities joining rallies alongside Black activists.

In the summer of 2020, we launched our first Black Lives Matter report, surveying 1,500 employed Americans to see how the movement had impacted their experience in the workplace.

Now, in 2022, our latest Savanta study goes beyond just employees, to investigate the lasting impact of the movement by tracking the changes in attitudes amongst all Americans one year on.

If you want to read the full report, download the report HERE. 

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