Skip to Content
Get in touch

Sports Sponsorship:

How to ensure it works for your brand

Sports sponsorships present massive opportunities for brands, and we've been assessing the impact of sponsorship to get it right in the eyes of fans and participants.

Download our free guide below.

Shaun Austin Head of Media 09/06/2021

Sports sponsorship present massive opportunities for brands, and getting it right in the eyes of fans or participants is crucial in an increasingly digital age.

Sports teams or organisations would rarely be referred to by their fans as ‘brands’, underlining the fine line that they have to walk when pushing commercial interests. It is this often-irrational emotional bond with a team, sport or individual that makes sponsorship such an appealing option
for many non-sporting brands.

For sports brands and especially their sponsors, connecting with fans is everything. Awareness, loyalty, knowledge, advocacy and consideration are all metrics we can use to measure brand strength, but for sports brands we can add ‘passion’ to reflect the emotional impact a fan feels
towards their team, an event or sportsperson.

Our team has been assessing the impact of sponsorships for many years, and as such have a comprehensive understanding of the best approach to measuring and maximising sports sponsorship opportunities.

Download report

Knowledge centre

Read More
Explore
Campaign evaluation | Communication Effectiveness & Optimisation | Consumer Brands | Content testing | Creative development & testing | Digital Ad Performance (DAP) | Media | Media | Media Strategy | Message & campaign development | Sponsorship evaluation

Tracking your ad campaign to maximise sales and ROI

27/09/2021 - by Shaun Austin
Campaign evaluation | Communication Effectiveness & Optimisation | Consumer Brands | Content testing | Creative development & testing | Digital Ad Performance (DAP) | Media | Media | Media Strategy | Message & campaign development | Sponsorship evaluation

The Power of Emotion Creative TV ads

12/04/2021 - by Shaun Austin
Campaign evaluation | Communication Effectiveness & Optimisation | Consumer Brands | Content testing | Creative development & testing | Digital Ad Performance (DAP) | Media | Media | Media Strategy | Message & campaign development | Sponsorship evaluation

Media campaign effectiveness

21/09/2020 - by Shaun Austin
Campaign evaluation | Communication Effectiveness & Optimisation | Consumer Brands | Content testing | Creative development & testing | Digital Ad Performance (DAP) | Media | Media | Media Strategy | Message & campaign development | Sponsorship evaluation

Digital Ad Performance (DAP)

10/06/2020 - by Kyle Gollins