Our most recent Consumer Compass/Grocery Eye surveys in the UK indicate that over half (51%) of people are cutting back on non-essential and leisure spending to save money, and a further 4 in 10 (41%) are buying less food and making it stretch further.
In response, brands are having to find new ways to keep them coming back.
In this context, loyalty programmes can play a crucial role in offering value for money to consumers, while allowing retailers to foster loyalty by better understanding their customers and offering personalised experiences.
Our report delves into insights about what drives the usage and return of loyalty programmes and how brands can unlock the full power of loyalty programmes to generate long-term sales.
Download the full report below: