Skip to Content

How loyalty programmes will skyrocket your brand’s success

As the cost-of-living crisis continues to impact consumer spending ability, customers are cutting back on spending and changing their shopping behaviour. In response to these changes in behaviour, brands and retailers are seeking new ways to retain their customer base. One effective approach is the implementation of loyalty programmes.

Emily Elias Senior Consultant 20/09/2023

Our most recent Consumer Compass/Grocery Eye surveys in the UK indicate that over half (51%) of people are cutting back on non-essential and leisure spending to save money, and a further 4 in 10 (41%) are buying less food and making it stretch further.

In response, brands are having to find new ways to keep them coming back.

In this context, loyalty programmes can play a crucial role in offering value for money to consumers, while allowing retailers to foster loyalty by better understanding their customers and offering personalised experiences.

Our report delves into insights about what drives the usage and return of loyalty programmes and how brands can unlock the full power of loyalty programmes to generate long-term sales.

Download the full report below:


Knowledge centre

Read More
Explore
Agencies & Consultancies | Behavioural | Brand Development & Strategy | Consumer Brands | Eating & Drinking | Eating & Drinking | Eating out | FMCG | Loyalty & retention | Market understanding & opportunity | Retail | Retail | Retail | Retail Strategy | Shopper behaviour | Thought leadership | Usage & Attitudes

Advertising in a recession

02/04/2024 - by Paul Baker
Agencies & Consultancies | Behavioural | Brand Development & Strategy | Consumer Brands | Eating & Drinking | Eating & Drinking | Eating out | FMCG | Loyalty & retention | Market understanding & opportunity | Retail | Retail | Retail | Retail Strategy | Shopper behaviour | Thought leadership | Usage & Attitudes

Savanta's Customer Experience (CX) framework

06/03/2024 - by Steve King
Agencies & Consultancies | Behavioural | Brand Development & Strategy | Consumer Brands | Eating & Drinking | Eating & Drinking | Eating out | FMCG | Loyalty & retention | Market understanding & opportunity | Retail | Retail | Retail | Retail Strategy | Shopper behaviour | Thought leadership | Usage & Attitudes

Business deposits: a new opportunity for GB businesses?

03/03/2024 - by Philippa Whitham
Agencies & Consultancies | Behavioural | Brand Development & Strategy | Consumer Brands | Eating & Drinking | Eating & Drinking | Eating out | FMCG | Loyalty & retention | Market understanding & opportunity | Retail | Retail | Retail | Retail Strategy | Shopper behaviour | Thought leadership | Usage & Attitudes

37 Questions: answered

29/01/2024