Grocery Eye

For 10 years, the Grocery Eye has been tracking attitudes and behaviours in the grocery sector, helping retailers and brands better understand the ever-changing sector. Over the course of each year, the report focuses on four key topics: healthy eating, catering for special diets, sustainability, and shopping missions and occasions.

Over the past decade, our understanding of healthy eating – and healthy lifestyles – has evolved and brands must adapt in line with consumer behaviour if they want to compete.

For this special edition of the report, we identified five key trends that have emerged over the past 10 years;

1. Covid-19 changed the way we perceive our health
2. Consumers take a more holistic view of their health
3. Healthy eating has become about moderation, rather than extremes
4. Being healthy is no longer a one-size-fits-all
5. Gen Z and Millennials are changing the way we view healthy eating

Many of these trends suggest that we are at the beginning of a new era for consumer health. Consumers are showing greater awareness and understanding of how their behaviours and choices affect long-term mental and physical health – changing the way they eat.

With the one-size-fits-all approach a thing of the past, we ask how individualised approaches will change the status quo for brands. As consumers look for more support in their health journeys, it is time for retailers and manufacturers to innovate and evolve.

From behaviour and product demand to engagement and personalisation, this report uncovers the direction of travel when it comes to healthy eating, highlighting opportunities and potential pitfalls that lie ahead. With actionable insights and suggestions to help brands flourish, this edition of the Grocery Eye is a must read.

Download the report today to better understand your market and audiences.