In our new insight video our Gen Z panel members tell us about how they’re spending their free time. Find out what hobbies they picked up during the global pandemic, and which of these are likely to stay around.
Listen to their full responses and find out what activities they’re most interested in and how your brand can connect with young audiences by tapping into these trends.
Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.
Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.
