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Gen Z vs. millennials

The generation gap

We often describe Gen Z as the change-maker generation. They are a generation of young people who want to make a difference in the world, and because of this, they believe they hold different values, attitudes and beliefs to generations before them.  

Josephine Hansom VP Youth 27/12/2021

In our new insight video our Gen Z panel members (those born from 1995 onwards), talk about what they think makes their generation different from their Millennials predecessors (those born from 1981 onwards).

Listen to their full responses and find out what they think, as they talk about everything from their political views to their style differences.

Watch now: simply complete the form below to access the full video for free…

Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.

Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.

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Brand Development & Strategy | Communication Effectiveness & Optimisation | Education | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

For 'greens' sake

08/09/2023 - by Kate Namukasa