Many of us will remember the global financial crisis of 2008. This crisis highlighted serious issues within the industry, such as unethical practices, excessive risk-taking, and inadequate regulation. All this eroded trust among the general public. Since then, many banks have taken steps to restore trust and improve their corporate reputation – but how does this measure up today?
This report will help you better understand how businesses in Northern Ireland rate their business bank in terms of corporate reputation, using insights and data from our MarketVue Business Banking tracker.
Download the full report by entering your details below or view our GB version here.
Savanta’s MarketVue Business Banking
Based on a continuous survey of 15,000 financial decision-makers in the UK and 10 years of historical data, MarketVue Business Banking is a highly reliable and detailed monitor of how banks are perceived by business customers.
It’s designed as a complete market overview covering:
- market share
- brand health
- customer experience
MarketVue Business Banking informs business strategy and provides tactical feedback for action planning. Interviewing is conducted continuously among a UK representative sample from start-ups, SMEs up to major corporates throughout the year and data/insight is delivered to clients on a quarterly basis.