The Connected Family: Screentime is Bonding Time – WildBrain – 5 March 2025

A survey exploring the perceptions and preferences of US families around the content they watch and games they play.

Date Published

19/02/2025

Client

WildBrain

Methodology

Savanta interviewed 2,091 participants in total, with the sample being comprised of parents and their children aged 2-15, using online surveys. Fieldwork was conducted from 18–28 November 2024. Data was weighted to be representative of US parents with children aged 2—15 by gender and region. Savanta is a member of the British Polling Council and abides by its rules.