Oritain Food Fraud Polling

Survey of British adults regarding their concerns about the food industry

British adults tend to be more concerned following the horsemeat scandal, than less concerned that the food they buy might differ from its labelling information; seven in ten (69%) say they are more concerned, compared to three in ten (31%) who say they are less concerned
Over half (53%) of British adults are concerned that the food products they buy are falsely labelled, but under one in ten (8%) say that they are very concerned
The availability of British-produced options is seen as the food standard least at risk as a result of Brexit (41% ranking this as least at risk). Food hygiene standards (62% top three) and quality of food (61%) are seen as the most at risk

Date Published: 03/09/18

Categories: Consumer | Food and Beverage | GB | Public and communities | Social

Client: Oritain

Methodology

ComRes interviewed 2,053 adults in Great Britain online between 13th – 14th August 2018. Data are weighted to be demographically representative of all UK adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.