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Oritain Food Fraud Polling

Survey of British adults regarding their concerns about the food industry

  • British adults tend to be more concerned following the horsemeat scandal, than less concerned that the food they buy might differ from its labelling information; seven in ten (69%) say they are more concerned, compared to three in ten (31%) who say they are less concerned
  • Over half (53%) of British adults are concerned that the food products they buy are falsely labelled, but under one in ten (8%) say that they are very concerned
  • The availability of British-produced options is seen as the food standard least at risk as a result of Brexit (41% ranking this as least at risk). Food hygiene standards (62% top three) and quality of food (61%) are seen as the most at risk

Date Published: 03/09/18

Categories: Consumer | Food and Beverage | GB | Public and communities | Social

Client: Oritain


ComRes interviewed 2,053 adults in Great Britain online between 13th – 14th August 2018. Data are weighted to be demographically representative of all UK adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

  1. ComRes_MHP_Food-Fraud_Data-Tables 0.02 MB.

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