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Savanta’s youth team speak at the Youth Marketing Strategy (YMS LDN) event

It's a wrap at this year's YMS22 LDN show at the Old Truman Brewery. Thanks to everyone that came out to visit us! If you missed us, here's a roundup of the event.

YMS LDN is a celebration of youth marketing, and our youth team (formerly YouthSight) has been supporters of the event for many years.

The festival brings together the marketing community to share ideas on how to create inspiring content that will engage the next generation of consumers. This year was packed full with insights from brands including Depop, Pizza Pilgrims, Channel 4, Jägermeister UK, eBay, Hollister, University of Reading, Superdrug…. and of course our very own Josephine Hansom (VP of Youth Research at Savanta) and Andréanne Orsier (Director and specialist in higher education research).

Josephine took to the mainstage and revealed 10 consumer truths brands need to know about being LGBTQ+. The presentation addressed the issue of #rainbowwashing and why young people are calling out brand for being inauthentic and tokenistic. Josephine’s talk revealed common misconceptions made by brands and deep-dived into our Gen Z trend data to uncover ten surprising truths that will help brands become better allies to the LGBTQ+ community.

Meanwhile, over in the higher education track, Andréanne Orsier presented the latest data from our student insights trackers within our HE Success Suite. Andréanne revealed key trends around factors that impact decision-making (such as prospectuses and open days) for undergraduate and prospective postgraduate students, unpicking how these factors have changed over time and what this means for universities.

Interested in any of the insights we shared at YMS22 LDN? Get in touch with the team for more information on how to access our presentations on demand.

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