Brand Development & Strategy | Brand health & tracking | Brand performance | Campaign evaluation | Consumer | Corporate reputation | Customer Experience | Market understanding & opportunity | Qualitative | Thought leadership | Youth | Youth
Josephine Hansom
VP Youth
02/02/2023
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In this webinar, Josephine Hansom (VP of our Youth Practice) shares fresh insights around the differing needs, behaviours and beliefs of three generational cohorts (Millennials, Gen Z and Generation Alpha).
Over recent years, we’ve learnt how to effectively market to Gen Z and Millennials, but now it’s time to start thinking about the emerging Generation Alpha.
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