Calling all brands! Join our Qualitative Practice Group for our new webinar, which brings you a fresh perspective on the needs of your consumers.
Our expert researchers uncover a collection of macro themes, drawing upon learnings from their 50+ research projects, across 23 industries, over the last year.
This session is hosted by Verity Elgee (Director) and Cameron Douglas (Consultant), who cover:
- Consumer in context: introduction and background
- Macro-themes deep dive:
- The New Value Equation
- Blurring Boundaries
- Balancing Acts
- Implications for your brand
Whilst everything you’ll have read recently talks about sustainability, cost of living and ChatGPT, Consumer Unwrapped goes beyond the obvious – offering a new and dynamic perspective on your consumer and their needs from your brand.
It’s one not to be missed! This insight-packed session delivers surprising truths about your consumers, leaving you with practical solutions that will give your brand a competitive edge.
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