Skip to Content

Higher Education

Access student insights

Insights from audiences throughout the higher education journey.

For anyone going through higher education and beyond this really is the golden time of opportunity and fun. Yes, we secretly wish we were back there too! From applicants to students and graduates, we provide target audience research for further and higher education specialist audiences. In fact, our OpinionPanel community features an unsurpassed youth and student market research panel.

Our approach

We are famous. What for? For solving student and applicant challenges for over 100 UK universities. To attract and retain the best and the brightest, you need access to the minds of specialist youth audiences, university applicants, students, and recent graduates. What are they really motivated by? What will they do next?

Our HE researchers (formerly from YouthSight) have over 15 years of sector expertise and student tracking data that will ensure you never start from zero. We have over 32,300 university applicants and considerers on our panel. We can uncover data including subject areas applied for, expected UCAS points, likely living arrangements and institutions applied to.

What’s more, our student panel includes over 46,500 higher education students from across the UK. We can profile by ethnicity, university group, institution, course level, course duration, living arrangements and much more.

If you’re interested in people entering the workplace, we have over 11,400 recent graduates on our panel. From future entrepreneurs to financial service professionals, and educators to engineers. Our data includes gender, age, nationality, degree class achieved, employment status, sector and company type.

0 k+
university applicants
0 k+
higher education students
0 k+
recent graduates
01

Panellist rewards

Panel members remain engaged within the community by contributing to blogs, taking part in competitions and winning cash prizes.

02

Panel improvement sessions

We invest in project managers and community leaders who know how and when to engage young people. Our regular internal panel improvement sessions and panellist focus groups ensure members have the best experience.

03

Great recruitment

We analyse, assess, and set metrics around recruitment, so we can focus on attracting the highest quality panellists. Don’t worry – we also screen rigorously for fraudulent members.

04

Community spirit

We treat our members with the upmost respect. Our community management team take a holistic approach to panel care and our mission is to bring the voice of student, university and graduate population into the boardroom.

Research benefits

Our hassle-free methods allow you to engage with key applicants, students and graduates.

Speak to the right people

Our rigorous checks and validations ensure we’re speaking to the right person, with the right experience and at the right stage of their education.

Engaged and active community

Our community members are highly engaged with an average response rate of 30%. An impressive 75% of our panellists are unique to the OpinionPanel community, which prevents survey fatigue. You won’t find as many young people in one place anywhere else in the UK.

High quality insights

It’s quite a skill knowing how to engage higher education audiences – and cut through the noise! Luckily, we’ve got decades of student audience research experience and are skilled at engaging and communicating with this audience. We have over 1,000 data points for you to deep-dive into hyper-segmentation.

Research methods

Qualitative

Quantitative

Analytics

Secondary research

Behavioural science

Audience expertise

B2B

Engage with decision makers. Key to the success of business to business (B2B) engagement is high quality target audience research.

Consumer

High quality data is at the heart of great decision making. We ensure you’re researching the consumer market in a way that’s on-brand and engaging.

HNWI

Considering their spend and potential, the High-net-worth individuals (HNWIs) audience is vital to understand for luxury, high-end brands. Access precious insights into this small but diverse group.

MPs

From Westminster to Brussels understanding the ever-evolving political landscape is key to your reputation, policy positioning and engagement activities.

Higher education

From applicants to students and graduates and an unsurpassed youth and student research panel, we provide target audience research for further and higher education specialist audiences.

Youth

Brands targeting the youth market need target audience research that offers instant access to the UK’s largest, most engaged youth research panel – ours! With 150,000 under-30s and over 1,000 data points, we can expose the diverse interests and opinions of the younger generation.

Results Day How are A Level students feeling ahead of receiving their exam results video
View transcript

Results Day How are A Level students feeling ahead of receiving their exam results


Independent Learning What new skills are Gen Z learning and where are they learning them? video
View transcript

Independent Learning What new skills are Gen Z learning and where are they learning them?


Case Studies

University of OxfordGauging alumni perceptions

Learn More

University of ManchesterInforming open day strategy

Learn More

Plymouth College of ArtMaximising new course success

Learn More

University of SouthamptonEvaluating brand resonance

Learn More

"This is one of the most useful, impactful and widely used pieces of research we've commissioned."

Plymouth College of Art

"Understanding alumni's connection to the university is helping us to build a more nuanced communications and outreach programme based on people's experience and life stage."

University of Oxford

"There used to be a lot of guessing without hard evidence. The YouthSight (now Savanta) tools have helped to confirm what we suspected and understand the implications."

Queen Mary University of London Market Intelligence Manager

HE research brochure

Win the battle for brand distinctiveness, student attraction, conversion and retention.

Order a brochure
Featured Reports
Consumer Duty - What next?
At Savanta, our commitment to improving outcomes between financial firms and their customers continues to be a critical focus. We’ve conducted extensive communication testing across diverse financial products and audiences, involving over 20,000 customer interviews across multiple sectors including, banking, commercial finance, insurance, pensions, retail finance and wealth management.
Learn More
Half of children in relationships say they’ve experienced violent or controlling behaviour
The Youth Endowment Fund partnered with Savanta to conduct its annual ‘Children, violence and vulnerability’ survey.
Learn More
The role of community in strengthening charity commitment
At Savanta, we understand the complex environment charities operate in. Our Charity Community Model can help charities focus on areas that are key in securing long-term commitment.
Learn More
Business Confidence Northern Ireland Q3 2024
MarketVue Business Confidence from Savanta, is a survey of 239 NI businesses from start-ups to companies with £1bn turnover, conducted between 24th June 2024 – 18th September 2024. Download our Northern Ireland infographic for a snapshot of the findings.
Learn More
Unveiling the hidden potential of B2B brand research
Discover the untapped power of B2B brand research and how it can revolutionise your brand strategy. Explore beyond basic awareness metrics to understand emotional connections, brand usage, and the influencers shaping customer decisions.
Learn More
Majority of children in England and Wales encounter real-life violence online
The Youth Endowment Fund partnered with Savanta to conduct its annual ‘Children, violence and vulnerability’ survey.
Learn More
Majority of children concerned about being the victims of violence
The Youth Endowment Fund partnered with Savanta to conduct its annual ‘Children, violence and vulnerability’ survey.
Learn More
Driving brand equity in a digital world
In today’s rapidly evolving marketplace, brands are undergoing a profound transformation, shifting from traditional brick-and-mortar operations to a more expansive and complex digital offering.
Learn More
ESG: The continued push for progress
In 2022 and 2023, Savanta sought businesses’ opinions on Environmental, Social and Corporate Governance (ESG) issues and topics. Concern was high and many businesses planned to take action, develop policies, borrow for ESG projects and/or invest ethically. However, only a minority actually had a sustainability policy.

A year on, and a tough year at that, what’s the story now?
Learn More
Insight Fountain
Savanta Insight Fountain helps you get more from your research spend by improving the ease and quality of access to data and insight through an AI interface.
Learn More

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434