Understanding local opinions

The views of local people sit at the heart of effective decision making. Effective community engagement and planning necessitates understanding the views of local residents and businesses.

Traditional methods of engagement, such as public consultations, are an important tool for local engagement. However, these only capture the opinions of the most engaged people and can lead to the silent majority being overlooked in favour of a more vocal minority.

Savanta’s ability to engage with a representative crosssection of the local population allows you to understand the true nature of local attitudes. This allows you to design plans that have the support of the community, and create communications strategies that will resonate with local people.