Business confidence has fallen back in Q2 2026, with the MarketVue Business Confidence Index from Savanta – Great Britain decreasing by 2 points from 30 in Q1 2026 to 28 in Q2 2026.
Survey Period: 24th March 2026 – 23rd June 2026, Savanta
From targeted messaging and well-timed prompts to measurable uplift, retail media is influencing how shoppers interact with brands and make purchase decisions. But which touchpoints actually change behaviour – and which build long-term value and trust?
Andrew Arsenault reflects on the moments that made his first Quirk’s NYC experience memorable – from finally meeting a longtime client in person and reconnecting with colleagues to attending standout sessions and seeing firsthand the value of bringing the market research community together.
Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust.
Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.
The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.
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