Financial Services

Boost brand health and customer loyalty with BrandVue Financial Services

BrandVue Financial Services covers 220 brands across the financial services category and captures and analyses the views and trends of 72K UK consumers each year.

BrandVue Financial Services is the largest, most granular brand, audience and customer tracker in the market. Its in-depth nature enables us to provide detailed research and analysis, forming beneficial insight to various industry sectors, including banking, hedge funds, stocks and shares, venture capitalism, money transfer services and more.

The BrandVue dashboard gives you key industry trend reports and offers clarity on exactly what drives brand performance in the marketplace and how to improve it.

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FS brands covered

You benefit from:

Market intelligence

Product usage, penetration growth, channel trends, use of aggregators, and consumer trends

Audience understanding

Demographics, household, employment, sector behaviour, interests, media, online/social, and advertising

Brand performance

Awareness, familiarity, advantage, brand status, affinity/love, open image associations, and stated image associations

Marketing performance

Positive buzz, negative buzz, advertising awareness, and spontaneous awareness

Customer acquisition

Adoption pyramid, consideration, preference, rejection, image drivers, and product awareness

Customer retention

Penetration (LM), penetration (L12M), frequency, NPS, in-store satisfaction, online satisfaction, and experience area performance

How it works

Financial Services


Trustworthy and reliable insight

With 72K interviews every year, daily quotas are set to ensure nationally-representative research samples, and provide weekly representation of large and small financial service industry brands.


Detailed data analysis

The 15-minute questionnaire is accessible to respondents on all digital devices and has a built-in facility to include ad hoc ‘trigger’ questions, helping to provide financial service industry trend reports in record time.


User friendly dashboard

The BrandVue online dashboard compiles all survey data in real-time to deliver accurate, up-to-date information in an easy-to-use format.


Bespoke reporting

The BrandVue dashboard can be customised to your needs, including key demographic group focus, non-competitor brand exclusion, peer spotlighting, and bespoke break inclusion.

Get in Touch

Make a start by telling us a little about what you're looking for.

If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or +1 917 768-2710 (US)